ANAHLIA NGUYEN
Marketing Major with a Minor in UX
About
Anahlia is studying Marketing at Drexel University’s LeBow College of Business with a minor in User Experience and Interaction Design. Passionate about building effective marketing campaigns, learning about users and the design choices that create user centric decisions.
She is proficient in Adobe Illustrator, Adobe Photoshop, and FIGMA. She is currently learning CSS and HTML.
She is currently searching for a summer internship from June 2026 – September 2026 as a Digital Marketing or Public Relations Intern.
Experience
Reading Terminal Market APR 2025 – PRESENT
Marketing Coordinator
- Planned and organized large-scale market promotions and festivals with 23,000+ attendees, overseeing marketing collateral, sponsorship acquisition, sponsor benefit strategy, and promotional execution to drive revenue and brand visibility.
- Assisted in launching “The Market Merch” store, overseeing branding, merchandise curation, and promotional strategy that resulted in over 50% profit in the first month.
- Developed and implemented website-based marketing solutions to enhance visibility for businesses in the market.
- Recorded and analyzed website data using Google Analytics to identify trends and implement SEO improvements, resulting in increased website traffic and enhanced user engagement.
Digital Marketing Intern
- Designed marketing materials including signage, event guides, vendor spotlights, and interactive displays to strengthen community engagement and improve user experience in the Market.
- Supported event logistics, vendor coordination, and on-site activations to enhance the visitor experience.
- Implemented multiple new pages on the WordPress website to promote seasonal and special events, improve vendor visibility, and deliver a seamless, user-friendly experience.
WSI World Jun 2025 – Aug 2025
- Reviewed 7+ business plans from small businesses to align project goals and digital strategies with each client’s objectives.
- Helped manage and contribute to 3+ website design projects, improving user experience and ensuring designs met brand and business goals.
- Coordinated communication between 3 cross-functional teams (coding, marketing, and design) to streamline collaboration and enhance project delivery efficiency by 25%.
EDUCATION
Drexel University, Lebow College of Business— Sep 2023 – Jun 2028 (expected)
Candidate for B.S.B.A in Marketing
Skills: Digital Marketing, Google Suite, Microsoft Office, User Interface Design · Human Computer Interaction · UX Research · User Experience (UX) · Wireframing · Figma (Software)
Philadelphia, PA
Projects:
Mobile Redesign/Solo UI Designer
JANUARY 2024 – MARCH 2024, Coursework
- Created wireframes and sketches
- Created solutions and included functionalities that would improve user experience and boost sales
- Conducted competitive analysis and heuristic evaluations to identify areas for improvement
- Created an hi-fi interactive prototype of mobile screen
Multimedia Product and Mobile Design / UX Researcher, Solo UI Designer, Product Designer
NOVEMBER 2023 – DECEMBER 2023, Coursework
- Created wireframes and sketches
- Made product sketches
- Conducted user research via interviews and surveys
- Created hi-fi sketches of mobile screen
- Collaborated closely with team members to align design decisions with user needs, technical constraints, and business objectives, ensuring a cohesive and holistic approach to the design process.
Anahlia Nguyen 